Protect your IP !

In our technology-driven world, intellectual property (IP) represents the major asset of most business enterprises. If the phrase intellectual property leaves you puzzled, this book will help you navigate its reefs and shoals and show you how to acquire and protect your share of this form of wealth.

Have you always thought you might be the next Thomas Edison or Danielle Steele? Has your company recently developed a bold new corporate logo or motivating trademark? Perhaps you’re thinking of a new concept in software, one that can revolutionize the entire world of cybernetics. Or maybe you’ve just dreamed up the latest in “latest things” — something to rival the iPod or camera phone.

If so, you’ve come to the right place because having the great idea, creating a magnificent work of art, or starting the next fad is only the first step to cashing in on your creativity and hard work. Next up is protecting your intellectual property. But, obviously, you know that. You’ve been enticed to pick up this book (and buy it, we hope) by those three not-so-little words: patents, copyrights, and trademarks. We’re guessing you want to find out more about these matters.

Well, you’re about to find out all you need to know (but were afraid to even think about). You’re entering the exciting world of IP rights. Well, maybe the term exciting is pushing things a bit, but give us a break, we’re IP attorneys after all.